Born in the gym.
Built for the craving.
No founder-in-a-blazer origin myth. Just gym people who got tired of dessert being the enemy.
Dessert isn’t a cheat.
It’s a checkpoint.
It started with a freezer full of disappointment.
A decade-plus in gym culture, and the “healthy dessert” aisle still had two options: protein bars with the texture of drywall, or “light” ice cream that tasted like cold air with branding.
We didn’t want a protein product that pretended to be dessert. We wanted dessert that could hang with the plan. So we went the other direction — we started with real gelato: whole milk, heavy cream, dense enough that the spoon stands up.
Then we made real whey protein disappear into it. Up to forty-eight grams per pint, naturally sweetened, and if you can taste the protein, we go back to the kitchen.
The rule we never break: if it wouldn’t be great gelato with the macros hidden, it doesn’t ship with the macros showing.
“You shouldn’t have to choose between gains and dessert.”
— the entire reason this company exists
What We Stand On
Three promises. No fine print.
Taste is non-negotiable.
We benchmark against the best gelato we’ve ever had, not against other protein desserts. Different league, on purpose.
Macros you’d post.
Up to 48g of protein, naturally sweetened, and 480–540 calories per pint, depending on the flavor. We put it on the front of the cup because we’re proud of it, not because regulation made us.
Talk like a training partner.
We will never guilt you, “sneak in” nutrition, or call anything a cheat. You’re an adult with a plan. We’re the good part of it.
Taste the difference.
Pints shipped frozen, nationwide. Single-serve cups in the freezer at select gyms.